Junior Horlicks is a nutritional drink developed for young children, with communication centered on early growth and development. The Buddhi–Briddhi campaign focused on promoting DHA in Junior Horlicks and linking its nutritional benefits to children’s learning, creativity, and formative achievements.
I worked on this campaign as a designer at ABP One, the integrated brand solutions agency of the ABP Group, in creative collaboration with FCB Ulka. My role was to translate the campaign idea into engaging print communication for newspaper audiences.
The campaign celebrated “Super Junior Moments”—small but meaningful occasions when a child surprised a parent through creativity, intelligence or a newly discovered ability. Parents were invited to share these moments for an opportunity to be featured in Anandabazar Patrika. This participatory format let the product message emerge through recognizable childhood experiences rather than nutritional claims alone.
The visual approach combined warm parent–child storytelling with Junior Horlicks’ established colors, packaging, and brand cues. Strong headlines drew attention to the child’s achievement, while the product and campaign information remained clearly structured. The layouts needed to balance emotional storytelling, reader participation and product visibility within the limited space of a newspaper page.
The campaign shows how print advertising can turn a nutritional proposition into a relatable human story—linking DHA to everyday moments of curiosity, expression, and development that parents recognize and value.
I worked on this campaign as a designer at ABP One, the integrated brand solutions agency of the ABP Group, in creative collaboration with FCB Ulka. My role was to translate the campaign idea into engaging print communication for newspaper audiences.
The campaign celebrated “Super Junior Moments”—small but meaningful occasions when a child surprised a parent through creativity, intelligence or a newly discovered ability. Parents were invited to share these moments for an opportunity to be featured in Anandabazar Patrika. This participatory format let the product message emerge through recognizable childhood experiences rather than nutritional claims alone.
The visual approach combined warm parent–child storytelling with Junior Horlicks’ established colors, packaging, and brand cues. Strong headlines drew attention to the child’s achievement, while the product and campaign information remained clearly structured. The layouts needed to balance emotional storytelling, reader participation and product visibility within the limited space of a newspaper page.
The campaign shows how print advertising can turn a nutritional proposition into a relatable human story—linking DHA to everyday moments of curiosity, expression, and development that parents recognize and value.
Brand: Junior Horlicks
Campaign: Buddhi–Briddhi
Communication Focus: Promoting DHA in Junior Horlicks
Agency: ABP One, ABP Group
Creative Collaboration: FCB Ulka
My Role: Campaign and Communication Designer
Project Deliverables: Print and Newspaper Advertisements
