During my tenure at HT Media Ltd., I worked on the visual communication for several Hindustan Times and HT School educational initiatives, including HT Code-a-thon, Hindustan Olympiad, Hindustan Times Education Summit and Checkmate.
The campaigns addressed students, parents, educators and institutional partners across different stages of engagement, from generating awareness and registrations to promoting webinars, speakers, scholarships and final events.
I developed campaign designs for newspaper advertisements, social media communication and digital promotions, creating a distinct visual identity for each initiative while retaining the credibility of the Hindustan Times brand. The work combined clear information hierarchy, bold typography, student-focused imagery and accessible visual storytelling.
Together, these campaigns demonstrate my ability to translate education-led programmes into cohesive communication that works effectively across both print and digital media.
