Vilz Mart Launch Campaign

Created during my tenure at HT Media Limited, the Vilz Mart launch campaign introduced the retail app to consumers across West Bengal and Eastern India. The brief was direct: establish a strong regional presence, build consumer trust, and turn awareness into app downloads. The campaign brought print and digital communication together under a consistent visual system. Bright colors, prominent product imagery, and direct promotional messaging helped offers stand out in a crowded retail market. Prices, discounts and calls to action followed a clear hierarchy, allowing each creative to communicate quickly across newspaper advertisements, promotional collateral and smaller digital screens.
Rather than designing every promotion as an isolated piece, we developed a repeatable campaign language. Consistent typography, color, product placement, and offer presentation gave Vilz Mart a recognizable identity while leaving enough flexibility to feature different products and promotions. The campaign reached 3.5 million consumers and generated more than half a million app downloads, turning a regional launch into a measurable customer-acquisition success.