I worked on the public-facing communication for Yatri Sathi, designing banners, publicity materials and airport kiosk branding to make the mobility service more visible and accessible to commuters.
A central part of the brief was to increase awareness and usage of Yatri Sathi across Kolkata’s airport zones. The communication needed to reach arriving and departing passengers at critical points in their journey, explain the service quickly and guide them towards booking a ride.
The airport kiosks acted as direct physical touchpoints within the travel environment. Their branding had to remain clear, noticeable and easy to understand amid the visual activity of the terminal. Supporting banners and publicity materials extended this communication across relevant airport locations and promotional channels.
A consistent visual language connected each campaign asset, helping passengers recognise the service across different points of contact. Together, the kiosk branding, banners and publicity materials positioned Yatri Sathi as an accessible and dependable option for airport transportation.
A central part of the brief was to increase awareness and usage of Yatri Sathi across Kolkata’s airport zones. The communication needed to reach arriving and departing passengers at critical points in their journey, explain the service quickly and guide them towards booking a ride.
The airport kiosks acted as direct physical touchpoints within the travel environment. Their branding had to remain clear, noticeable and easy to understand amid the visual activity of the terminal. Supporting banners and publicity materials extended this communication across relevant airport locations and promotional channels.
A consistent visual language connected each campaign asset, helping passengers recognise the service across different points of contact. Together, the kiosk branding, banners and publicity materials positioned Yatri Sathi as an accessible and dependable option for airport transportation.
Platform: Yatri Sathi
Campaign Category: Public Mobility and Airport Transportation
My Role: Publicity Material Designer
Objective: Increase Awareness and Drive Passenger Adoption Across Airport Zones
Deliverables: UI Designs, Airport Kiosks, On-Ground Assets, Print Communication, and Digital Campaign Materials
Audience: Airport Passengers, Commuters and Drivers
Campaign Category: Public Mobility and Airport Transportation
My Role: Publicity Material Designer
Objective: Increase Awareness and Drive Passenger Adoption Across Airport Zones
Deliverables: UI Designs, Airport Kiosks, On-Ground Assets, Print Communication, and Digital Campaign Materials
Audience: Airport Passengers, Commuters and Drivers
