I worked on the user interface and public-facing communication for Yatri Sathi, translating the mobility platform into an experience that commuters and drivers could understand and use easily. A central part of the brief was to increase awareness and usage of Yatri Sathi within Kolkata’s airport zones. The communication needed to reach arriving and departing passengers at critical points in their journey, explain the service quickly and guide them towards booking a ride.
The UI prioritised simple navigation, clear information and familiar interaction patterns. Since the platform served users with varying levels of digital confidence, booking actions and essential service details had to remain immediately visible.
We also designed airport kiosks and on-ground communication assets that introduced the platform directly within the travel environment. These physical touchpoints worked alongside print and digital publicity to build recognition, explain the service and encourage more passengers to choose Yatri Sathi for airport transportation.
A consistent visual language connected the app interface with its campaign communication. Across airport kiosks, on-ground installations, print and digital platforms, the campaign positioned Yatri Sathi as an accessible and dependable mobility option.
Platform: Yatri Sathi
Campaign Category: Public Mobility and Airport Transportation
My Role: UI and Publicity Material Designer
Objective: Increase Awareness and Drive Passenger Adoption Across Airport Zones
Deliverables: UI Designs, Airport Kiosks, On-Ground Assets, Print Communication, and Digital Campaign Materials
Audience: Airport Passengers, Commuters and Drivers
Campaign Category: Public Mobility and Airport Transportation
My Role: UI and Publicity Material Designer
Objective: Increase Awareness and Drive Passenger Adoption Across Airport Zones
Deliverables: UI Designs, Airport Kiosks, On-Ground Assets, Print Communication, and Digital Campaign Materials
Audience: Airport Passengers, Commuters and Drivers